Few businesses rarely analyse the net profitability they derive from each of the different products or services they sell. The exercise can be very revealing.

When I have done this exercise with my clients they have frequently been amazed and yes sometime horrified where the profits are coming from or in some case not coming from. Inevitability within their stable of products and services there are some that are much more profitable than others.

This revelation usually results in some instant changes to adjust the imbalance and impacts their future marketing strategies and focus for their business going forward.