You want me to set my RAS?
What is that?
Never heard of it you cry!
Your RAS is your Reticular Activated System.
Now before you stop reading this article and think it is going to be some scientific piece of work, let me explain it in layman’s terms. Your RAS is like the compass to your brain, it is like setting the autopilot of your subconscious of the brain to what you want in life.
A practical example may be when you go out looking for a new car, lets say an Audi A4 at the car yard and you are very impressed with what you see. You picture in your mind that particular car being yours and how you would look in it.
You can almost taste how good it would be to have as your own as you visualise how it would look in your garage, what your mates would think, how cool you would look driving through the streets, etc.
For the next few weeks, the only cars you notice on the streets while you are driving, is of course, Audi A4’s.
"Be a creator of circumstances rather than just a creature of circumstances. Be proactive rather than reactive." – Brian Tracy
“What you set is what you get” and this is true for your business.
The above quote implies, if you do not set your RAS and take action towards it, you will be a creature of circumstance and not achieve what you REALLY want in life.
What is it that you desire for your business?
Is it more money, more time, more clients, better staff, more contracts, pay less rent, have higher profit margins?
What is it?
You need to be specific in order to obtain what you want otherwise you will not achieve the exact results you are aiming for.
Imagine if you were the pilot of an aircraft and wanted to fly from Perth to Sydney. The track was 100 degrees but you set 105 degrees. You would definitely not end up in Sydney, probably more like Canberra – not quite the Harbour City.
Your business is the same as this aircraft, if you do not steer it properly you will not arrive at the destination you set out for. Write down exactly what you want and make a plan through goals, through 90 day plans, through your staff, through your business coach, etc.
Set the RAS - take action towards it and be focused on exactly what you want - you will be amazed at the results and opportunities that come your way.
Now you are already starting to think about the benefits of setting your RAS and getting what you want, aren’t you? I believe one of the less obvious and intangible benefits that is most powerful, is CONFIDENCE!
When you set a target through your RAS and reach it, you gain momentum. Once you gain momentum you feel you can repeat the process and if this is towards positive things in your business, generally speaking your bottom line or profit will increase.
Start setting your RAS and get the results you deserve like my clients and I do every week of our work together!